Privacy Policy

At Animo ("we," "our," or "us"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and join our waitlist. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or provide us with your information.

1. Information We Collect

Currently, we only collect the following information:

• Email Address: When you join our waitlist, we collect your email address through our email collection forms powered by ConvertKit.

This is the only personal information we collect at this time. We do not collect any other personal data, payment information, or sensitive information through our website.

2. How We Use Your Information

We use the email addresses we collect for the following purposes:

• To notify you when our mobile application ("Animo") launches and becomes available
• To send you product updates and announcements related to Animo
• To provide you with early access information and invitations
• To communicate with you about the waitlist and your position
• To send you relevant information about pet care and health that may be of interest

We will not use your email address for any other purpose without your explicit consent. We do not sell, rent, or trade your email address to third parties for their marketing purposes.

3. Third-Party Services

We use third-party service providers to help us operate our website and manage our email communications:

• ConvertKit: We use ConvertKit to collect and store email addresses and send email communications. ConvertKit's privacy policy can be found at https://convertkit.com/privacy. Your email address is stored on ConvertKit's secure servers.

These third-party service providers have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

4. Data Storage and Security

We take reasonable measures to protect your personal information:

• Your email address is stored securely on ConvertKit's servers, which use industry-standard security measures
• We use secure connections (HTTPS) to transmit data
• We limit access to your personal information to authorized personnel only

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Data Retention: We will retain your email address until you unsubscribe or request deletion, or until we determine that the information is no longer necessary for the purposes outlined in this Privacy Policy.

5. Your Rights

You have the following rights regarding your personal information:

• Right to Access: You can request access to the personal information we hold about you
• Right to Unsubscribe: You can unsubscribe from our emails at any time by clicking the "unsubscribe" link at the bottom of any email we send you, or by contacting us directly
• Right to Deletion: You can request that we delete your email address from our records at any time
• Right to Opt-Out: You can opt-out of receiving communications from us at any time
• Right to Data Portability: You can request a copy of your personal data in a structured, machine-readable format
• Right to Rectification: You can request correction of any inaccurate personal information we hold about you

To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy.

GDPR Compliance: If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR). We process your personal data based on your consent, which you provide when you join our waitlist. You can withdraw your consent at any time.

CCPA Compliance: If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to opt-out of the sale of personal information (we do not sell personal information).

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience:

• Facebook Pixel: We may use Facebook Pixel for analytics and advertising purposes. You can opt-out of Facebook's use of cookies by visiting Facebook's Ad Settings.
• Analytics: We may use analytics tools to understand how visitors interact with our website

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

7. Children's Privacy

Our website and services are not intended for children under the age of 13 (or 16 in the European Union). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information from our records.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By providing us with your information, you consent to the transfer of your information to these countries.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If we make material changes to this Privacy Policy, we will notify you by email (if we have your email address) or by posting a prominent notice on our website.

10. Legal Basis for Processing (GDPR)

If you are located in the EEA, we process your personal data based on the following legal bases:

• Consent: You have given consent to the processing of your personal data for the purpose of receiving notifications about our product launch and updates
• Legitimate Interest: We have a legitimate interest in communicating with waitlist members about product updates and improvements

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ANIMO AND ITS AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR USE OF OR INABILITY TO USE OUR WEBSITE OR SERVICES.

12. Contact Information

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us:

We will respond to your inquiry within 30 days of receipt.

13. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the jurisdiction in which Animo operates, without regard to its conflict of law provisions. Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in that jurisdiction.